IN 2017, we started with an idea. to go our own way.
A COUNTERCULTURE. THE GOLDEN AGE OF SWISS WOMEN IN SPORT.
ALL CULTURE NEEDS AN ANTHEM. FASHION IS OUR ANTHEM. SPORT IS OUR TRUTH.
DESIGN IS OUR PROCESS. DESIGNING HIGH-END WOMENS SPORTSWEAR THAT DISRUPTS.
SPORTSWEAR THAT CAN BE WORN ACROSS LOOKS. THOUGHT OF AS A FASHION ITEM.
CONNECTING US. WOMEN UNCONQUERED.
THE SYMBOL THAT CONNECTS US. THE SWORD AND LEAVE.
Meaning Behind SWORD AND LEAVE
Our first logo. The start of our origin story. We wanted to channel the idea of Women as a complex and powerful force of nature. Capable of immense strength and compassion. A balanced symbol that is fierce and feminine. A sword to fight for what we believe in and leaves to accept what is not in our control. A balance of opposites. A harmony that we all have to find within ourselves.
DESIGNING FOR WOMEN IN SPORT. COMFORT IS OUR MOST IMPORTANT DESIGN PRINCIPLE.
EQUALLY IMPORTANT IS STYLE AND FUNCTION.
BLURRING THE LINES BETWEEN SPORTSWEAR AND FASHION.
MINIMAL HIGH-END SPORTSWEAR. NEUTRAL TONES THAT COMPLIMENT ANY OUTFIT.
THAT FEELS INCREDIBLE WHEN YOU MOVE.
together with a team of over 20 female athletes in different sports across Switzerland.
WE PULL TOGETHER. FINDING INSPIRATION. CONTINUING TO COLLECT FEEDBACK AND MOVE FORWARD.
DEVELOPING PRODUCTS THAT IMPACT THE WAY WOMEN FEEL ABOUT THEIR BODIES.
TODAY WE HAVE A STORE AND STUDIO IN LIEBEFELD BERN, WHERE WE CONTINUE TO INNOVATE.
DESIGNING IN SWITZERLAND AND WORKING WITH CERTIFIED INTERNATIONAL PRODUCTION HOUSES.
ALWAYS GOING BACK TO WHY WE DO WHAT WE DO. TO INSPIRE A CULTURE OF FIERCE WOMEN.
